How does content curation work?
Content curation is the process of gathering relevant content from a variety of sources and sharing it strategically via your communication channels. Imagine you are a marketing agency. It would be useful for you to write a blog post containing a roundup of top product demos and provide some context as to why you chose them. A list of demos would be curated by you based on what you believe your audience will find most useful. We have now addressed the question, "What is curated content?" Let us now discuss the benefits of this approach.
The same applies to content curation services. As you deliver excellent content, your audience begins to trust you and consider you a thought leader.
Beginner's Guide to Curating -
If you share a relevant post with your customers occasionally, you are already curating content. Here are some free curation tools that can help you get in the habit of content curation services, without being overwhelmed by complicated tools, subscription fees, or confusing dashboards.
1) Flip board
Flip board is a mobile and desktop application that allows you to create mini magazines with links to your favorite news stories, blog posts, and websites.
As soon as you create these magazines, you should open them up to the public, so that people can follow your content and share it on social media.
In addition, you may include your own blog posts and links in your magazine, providing readers with an opportunity to learn more about your company.
You can begin using Flip board as soon as you download the app and create an account. In addition to this, you can browse through the magazines of other users and share their stories in your own mini-publication.
2) Pocket
Pocket is a good place to start accruing content that can be saved and read later.
It stores all the images, articles, and videos that you have selected for reference in a single location, rather than a long list of bookmarks or emails you have sent yourself.
With the site's built-in search functionality, you can easily locate these articles by grouping them with tags. Additionally, it integrates with more than 500 applications, including Ever note, for easy syncing.
3) Elink.io
Content curation services require gathering content from a variety of websites and presenting it in a way that is presentable and contextual.
Elink.io simplifies professional content curation services by allowing users to save links wherever they are and turn them into beautiful, shareable content.
It is possible to convert your links into a web page and embed them on a website or send them as a newsletter. There are 30+ responsive templates available that can be customized to fit your needs. We have over 80,000 users worldwide, making elink one of the most effective tools when it comes to content curation services.
What is the best tool for you?
To select the best tools for your business, it is essential that you understand the role that professional content curation services will play in your marketing operations and the size of your team.
For example, if you are a one-person marketing department, the beginner and intermediate options should be sufficient. As your business and team grow, content curation services may play an increasingly important role and may require more powerful software.
At that point, the advanced tools will assist in saving time curating and ensure everyone is on the same page. Regardless of the size of your team or company, content curation services should be an integral part of your content marketing strategy.
Those who are great curators gain the trust of their audiences and become an indispensable resource by distributing content that their audiences are most interested in.
