4 Content Mistakes That Lower The Efficiency Of Inbound Marketing
The best thing about well-crafted content is, it does not only generate traffic but also helps the organization is achieving long-term goals. Not only that, it is considered a long-term investment that results in high ROI over time. But, sticking to one content type and one platform is not enough, especially when you have dozens of avenues to engage and interact with audiences.
Unlike in the past, there are several software available in the market that offers content automation and in-depth statistics that can make inbound marketing an easy job. Additionally, all of the statistics that are present are real-time. This means one can instantly modify the content if it does perform well or affect the SERP ranking. But, the key here is the QUALITY of the content, which determines everything such as the ranking of your company, command on what you do, and show the expertise.
However, when it comes to content creation, one thing should be clear the goal of content from writer to inbound marketing specialist and the expected results. If you still think you need help, then it is better to opt for hiring HubSpot Inbound Consulting services.
Here in this article, you will find four things that ruin the inbound marketing strategies' efficiency. So, if you think you are any of these, then this is a sign that you need to recreate your content calendar and take a deep look into your metrics again. Still, if you feel stuck, then the other half of this article will surely help you in this quest.
For the starter, let's discuss, what are those four things thing that content marketers should avoid doing.
1. Creating Influx Of Content With Multiple Goal
Yes, every piece of content that is produced has a certain goal, for some, the goal can be increasing traffic, while other focus on making sales. But, when it comes to an organization the goal are not conveyed to the writer hence the content created are vague and doesn't contain anything else than the CTA. Therefore, such content contributes to the bounce rate. If you are wondering what are the ways to determine whether you are following this loop or not is determine the SERP ranking and matrics of the content.
2. Creating Content For Few
The next thing that affects the efficiency of inbound marketing is creating content that serves a few—wondering what this means? The short answer would be targeting one stakeholder while creating content. Let's take the above example when you market a product. This means the content should resonate with everyone involved, e.g., inbound marketing specialist, marketing executive, sales specialist, and every stakeholder directly or indirectly involved in the process.
3. Not Measuring The Performance
This leads us to the next thing that is not measuring the performance of your published content, whether it is posted on social media or blogging sites. Wonder why? There are two reasons behind this. First, the inbound marketing specialist can modify the content if it doesn't perform well.
Secondly, it allows the publisher to know which type of content performs well and which tactics drive more traffic. Therefore, knowing everything in advance helps in creating an inbound marketing strategy that resonates. But, on the other hand, failure to do so affects the SERP ranking, which no one wants. Right?
4. Content With No Conversion
The worst thing about inbound marketing is no results. Just imagine you have a lot of views, readers, and followers, still, you have no conversions. This means the content that you are creating is good but doesn’t motivate people to perform a certain task, additionally just fill the gap. So, the reasonable solution to this is creating content that is relevant. And, the best to eliminate this is by defining your target audience and sticking to them while creating content.
For example, you are a SaaS company that offers services of inbound marketing, so here your target audience is the marketer. Therefore the content should be oriented toward providing value and solving the concerns of the marketer, rather than targeting the general audience. This practice will result in conversion because the target results are predefined. And, it is recommended to go for HubSpot CRM Consultant at Techloyce.
Tips To Improve Inbound Marketing Content
- Invest time in creating personas for your target audience. Know what they like, where they live and why they should buy from you, know their problem and present solution.
- Go for content personalization. This means writing email content that contains customer names and offers value.
- Be transparent, this means whatever you write should be clear and require less effort by the user to decipher what you mean.
- Lastly, use multiple content types. Create visuals e.g. infographics, short videos, GIFs, and blogs, etc.
