Is Your Company Considering White Label Software?

With the rapid growth of the cloud services industry, it’s important to stand out from competitors. By being a business that is prepared to continually drive growth and efficiency, not only will white label software help you to distinguish your business within your market; but your clients, team members and business partners can all reap plenty of benefits too.

What is white label software?

White labelling (or white-label) is the process of changing the look and feel of a product/service, so that the user’s members (clients, employees, business partners) would not be able to distinguish it from being the vendor’s own service – i.e. that it’s provided by a third party that is transparent to your users. White label software is provided by a software vendor and offers varying levels of customisation for the user. GoodCore Software is an example of an expert white label software development vendor.

The level of customisation is dependent on the specific solution, package and vendor; for example, where one software vendor may offer the ability to upload your own logo for free, another may allow you to completely re-skin your solution for a one-off payment (it’s important to establish this as you’re looking into a specific solution).

Cloud based SaaS often means lower investment, faster implementation, and time saved as a result. However, generally the compromise is that SaaS is only available off the shelf and is non-customisable; breaking your customer’s experience as they move from your website to the software-as-a-service.

Alternatively, implementing a white label solution can help to spread brand awareness and boost your customer satisfaction, as well as save your company time and money – so the number of benefits are even greater, compared with non-customisable SaaS.

Spreads brand awareness

White label software contributes to increasing brand awareness because you’re using the same branding in both your website and your software. As a result, this strengthens your reputation, increases your brand value and helps your company increase its client base.

Builds stronger business relationships

It’s never been easier to build strong business relationships after implementing white label software. You can communicate with clients, team members and business partners; all from within a branded environment, helping everyone to feel more appreciated and involved.

Creates a more professional environment

Offering white label software to your clients will show that you’re a quality, reputable and professional company; think of white label software as an extension to your existing brand. Providing them with a clean, professional workspace could even attract larger clients than you already have.

Helps existing clients to feel more secure

Introducing white label software can build trust and loyalty with your clients. It will show that you’re a company that is willing to create a secure and engaging experience for your clients.

Gives more time and money to invest in clients

The fact that it’s so much simpler to white label existing software, rather than having to start from scratch with a developer, can mean that you’re able to focus on keeping your clients happy instead.

Focus can be on other areas of business

More focus can be put into other important areas of business. From sales, to marketing and customer retention (see the above point) - the ease of branding an existing solution can allow your priorities and efforts to remain on more important responsibilities within your business.

White label software is quick and easy to implement. You can set up your account and brand your solution in no time, especially as you’ll have support from the software vendor.

Content source: https://blog.clinked.com/is-your-company-considering-white-label-software-infographic