How To Set Up Your Walmart Seller Account Step By Step
Get Walmart Seller Account: Complete Guide to Start Selling on Walmart Marketplace
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Selling on Walmart is a powerful opportunity for businesses that want to reach millions of customers online. Through Walmart Marketplace, businesses can list their products directly on Walmart’s website and grow their e-commerce sales.
In this complete guide, you will learn how to get a Walmart seller account, the requirements, approval process, and tips to get accepted quickly.
What Is a Walmart Seller Account?
A Walmart seller account allows businesses to sell products through Walmart Marketplace. Third-party sellers can list items alongside Walmart’s own products and reach a huge online audience.
With a seller account you can:
List products on Walmart.com
Manage orders and inventory
Receive payments from customers
Use Walmart fulfillment services
Track sales and performance
Walmart Marketplace gives sellers access to millions of shoppers visiting Walmart’s website daily.
Benefits of Selling on Walmart Marketplace
Selling on Walmart offers several advantages compared to other marketplaces.
- Massive Customer Base
Walmart is one of the largest retailers in the world, giving sellers access to a huge audience.
- Less Competition Than Other Marketplaces
Compared to platforms like Amazon, Walmart has fewer third-party sellers, which means less competition for many products.
- No Monthly Subscription Fee
Walmart does not charge monthly fees to sellers. Instead, it charges a referral fee (commission) per sale, usually between 6% and 15% depending on the category.
- Multi-Channel Selling Opportunities
Sellers can also integrate Walmart with other e-commerce platforms like Shopify or inventory systems.
Requirements to Get a Walmart Seller Account
Walmart has strict requirements to maintain marketplace quality.
To apply for a seller account you usually need:
Business Tax ID or business license (SSN is not accepted)
Verified business name and address
Proven e-commerce experience
Products with GTIN/UPC codes
U.S. warehouse with returns capability
Products that follow Walmart’s marketplace policies
These requirements help Walmart ensure that only legitimate businesses sell on its platform.
Documents Needed for Walmart Seller Verification
Before applying, prepare the following documents.
Business Information
Business name
Business address
Business email
Customer service contact details
Tax Information
You will need:
Business Tax ID (EIN)
Tax classification information
This must match government records for faster approval.
Identity Verification
Walmart may request:
Government-issued ID
Personal information of the business owner
Bank Account Information
To receive payments, you must connect a payment processor account during registration.
Step-by-Step Guide to Create a Walmart Seller Account
Follow these steps to start selling on Walmart Marketplace.
Step 1: Apply for Walmart Marketplace
Visit the official Walmart Marketplace website and submit a seller application.
During the application you will provide:
Business details
Product categories
E-commerce experience
Tax information
The application usually takes a few minutes to complete.
Step 2: Business Verification
After submitting your application, Walmart will verify your business.
This includes checking:
Business registration
Tax information
Identity documents
Verification can take a few minutes to two business days.
Step 3: Create Your Seller Center Account
Once approved, you will gain access to Seller Center, the main dashboard where sellers manage their store.
Inside Seller Center you can:
Add products
Manage orders
Track sales performance
Update store settings
Step 4: Set Up Payment Method
You must connect a payment processor so Walmart can send your earnings.
During this step you will:
Choose a payment provider
Register on their website
Link it to your Walmart Seller Center
Step 5: Configure Shipping and Returns
Next, configure your fulfillment settings.
You can choose:
Self-fulfillment (ship products yourself)
Walmart Fulfillment Services (WFS)
You must also configure return policies and shipping carriers.
Step 6: Upload Your Product Catalog
Finally, upload your product listings.
You can add products by:
Manual listing
Bulk CSV uploads
Integration with e-commerce software
After approval, your products will appear on Walmart Marketplace.
Walmart Seller Fees
Walmart uses a commission-based pricing model.
Typical referral fees:
Category Fee
Electronics ~8%
Home & Garden ~15%
Clothing ~15%
Toys ~15%
There are no setup fees or monthly subscription fees.
Walmart Fulfillment Services (WFS)
Sellers can also use Walmart Fulfillment Services.
With WFS, Walmart handles:
Storage
Packing
Shipping
Customer service
Returns
This works similarly to Amazon’s FBA service.
Common Reasons Walmart Seller Applications Get Rejected
Many sellers get rejected during the application process.
Common reasons include:
- Incomplete Business Information
Missing documents or incorrect business details can delay approval.
- No E-Commerce Experience
Walmart prefers sellers with experience on platforms like Amazon or Shopify.
- Product Policy Violations
Products that violate Walmart’s prohibited items policy will be rejected.
- Invalid Tax Information
Your tax details must exactly match government records.
Tips to Get Approved Faster
If you want to increase your chances of approval, follow these tips.
Use a Registered Business
Apply with an LLC or registered company instead of an individual account.
Show E-Commerce Experience
Include links to:
Your online store
Amazon store
Shopify website
This helps Walmart trust your business.
Use Professional Branding
Provide a professional website and business email.
Choose Approved Product Categories
Make sure your products comply with Walmart marketplace rules.
How Long Does Walmart Seller Approval Take?
Approval time varies depending on the application.
Typical timeline:
Application review: 1–5 days
Business verification: minutes to 2 days
Account setup: same day
In many cases sellers can start listing products within one week.
Can You Buy Walmart Seller Accounts?
Some websites claim to sell verified Walmart seller accounts, but this is risky.
Possible problems include:
Account suspension
Frozen payments
Marketplace bans
Fraud risks
Walmart requires sellers to apply using their own business information.
Is Selling on Walmart Worth It?
For many businesses, selling on Walmart is extremely profitable.
Advantages include:
Large customer base
Lower competition compared to Amazon
No monthly fees
Strong brand reputation
Many e-commerce businesses use Walmart as a second major sales channel alongside Amazon and their own websites.
Final Thoughts
Getting a Walmart seller account is a great way to expand your online business and reach millions of customers. Although Walmart has strict requirements, the application process is straightforward if you prepare the correct documents.
By completing business verification, payment setup, shipping configuration, and product listing, you can start selling on Walmart Marketplace and grow your e-commerce business quickly.
With proper preparation and a strong business profile, you can successfully launch your store and build a profitable online brand. 🚀
