Amazon Pinpoint

영진·2023년 1월 21일

Pinpoint aws

AWS

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11/17

amazon web service console에서 pinpoint라는 서비스가 있길래, aws workshop을 사용하여 실습을 진행해 보았다.

아래 링크를 통해 workshop 실습을 진행해 볼 수 있다.

https://catalog.us-east-1.prod.workshops.aws/workshops/070a93a2-3373-4736-8af0-f7a08c9eb08a/en-US

Amazon Pinpoint 과연 무엇일까?

다양한 메시징 채널에서 고객과 협력하는 데 사용할 수 있는 서비스이다.

Amazon pinpoint의 특징은 다음과 같다.

Amazon Pinpoint를 사용하면 마케터와 개발자가 고객 중심 참여 경험을 제공할 수 있다.
Amazon Pinpoint는 여러 메시징 채널에서 고객과 소통하는 데 사용할 수 있다.
Amazon Pinpoint를 사용하여 푸시 알림, 이메일, SMS 문자 메시지 및 음성 메시지를 보낼 수 있다.

Amazon Pinpoint로 할 수 있는 것

Amazon Pinpoint 프로젝트 설정
이메일 채널 활성화
고객 데이터 가져오기 및 고객 세그먼트 만들기
사용자 속성을 사용하여 이메일 템플릿 개인화
이메일 캠페인 생성 및 실행
여정 생성 및 실행
캠페인 및 여정 성과 분석
고객에 대한 재고 업데이트 커뮤니케이션을 개인화하는 솔루션 배포
기계 학습 생성 제품 추천을 이메일 템플릿에 추가하고 이메일 캠페인에서 사용
각각의 API 작업을 사용하여 프로그래밍 방식으로 메시지 전송, Amazon Pinpoint 리소스 생성 및 구성

간단한 실습 활동

실습은 워크숍 내용을 기반으로 진행하였다. 간단하게 Pinpoint 프로젝트를 생성한 후, 이메일을 구성하고 이메일을 전송하는 과정까지 한 번 진행해보도록 할 것이다.

1. Pinpoint project 생성

우선 해당 리전은 ap-northeast-2에서 진행하도록 하였다.
아래 링크에 접속하여 Pinpoint project를 생성해준다.

https://console.aws.amazon.com/pinpoint

이름은 아무거나 지어도 된다. 필자는 workshop 이름과 동일하게 설정하였다.

project 기능을 확인해준다.

2. Pinpoint email 구성

1번에서 생성한 프로젝트에 접속해준다. 이후 설정>이메일란에 접속하여 자격증명세부정보를 설정해준다.

자격 증명 세부 정보 -> 편집 란에 들어가서 사진과 같이 이메일 정보를 기입해준다. ( 해당 이메일은 필자의 실제 이메일이다. )

3. 테스트 메시징

2번에서 이메일을 구성하였다면 이메일로 메시지를 전송하는 작업을 구현해 보도록 할 것이다.
pinpoint console에서 테스트 메시징을 클릭하여 한번 이메일을 전송해보도록 한다.
채널에서 이메일을 선택하고, 발신자 대상자 이메일을 기입한다.

이후 메세지를 전송한다. 메시지 제목을 "Test message: Hello From Amazon Pinpoint"로 지정해 주었다.

메시지 내용은 다음과 같다.

<!DOCTYPE html>
<html xmlns="http://www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" style="width:100%;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%;padding:0;Margin:0">
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  <meta content="width=device-width, initial-scale=1" name="viewport"> 
  <meta name="x-apple-disable-message-reformatting"> 
  <meta http-equiv="X-UA-Compatible" content="IE=edge"> 
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  <title>Welcome to Amazon Pinpoint</title> 
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    <![endif]--> 
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                     <tr style="border-collapse:collapse"> 
                      <td align="center" style="padding:0;Margin:0;font-size:0px"><a target="_blank" href="https://viewstripo.email" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#134F5C;font-size:14px"><img src="https://lpvxgg.stripocdn.email/content/guids/CABINET_cf24f191d128a6f1c601418ab4345dc5/images/78051628855364647.png" alt="Logo" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="150" title="Logo"></a></td> 
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                      <td align="center" style="padding:0;Margin:0;font-size:0px"><img class="adapt-img" src="https://lpvxgg.stripocdn.email/content/guids/CABINET_40cd21c53de7b0c0f5da0e20308d4feb/images/32991610120251547.png" alt style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="600"></td> 
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              <td align="left" style="padding:5px;Margin:0"> 
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                 <tr style="border-collapse:collapse"> 
                  <td align="left" style="padding:0;Margin:0;width:590px"> 
                   <table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"> 
                     <tr style="border-collapse:collapse"> 
                      <td align="left" class="es-m-p20l es-m-txt-l" style="padding:0;Margin:0;padding-top:10px"><h1 style="Margin:0;line-height:30px;mso-line-height-rule:exactly;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';font-size:30px;font-style:normal;font-weight:normal;color:#333333" class="b_title">Hello,</h1></td> 
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                      <td align="left" class="es-m-p20l" style="padding:0;Margin:0;padding-top:10px;padding-bottom:10px"><p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';line-height:17px;color:#333333;font-size:14px" class="b_description"><br>Welcome to Amazon Pinpoint, this is your first email!</p></td> 
                     </tr> 
                     <tr style="border-collapse:collapse"> 
                      <td align="center" class="es-m-p20l" style="padding:15px;Margin:0"><span class="es-button-border" style="border-style:solid;border-color:#ff9900;background:#ff9900;border-width:2px;display:inline-block;border-radius:0px;width:auto"><a href="https://aws.amazon.com/pinpoint/" class="es-button es-button-1" target="_blank" style="mso-style-priority:100 !important;text-decoration:none;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;color:#0f0e0e;font-size:18px;border-style:solid;border-color:#ff9900;border-width:10px 35px;display:inline-block;background:#ff9900;border-radius:0px;font-family:-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';font-weight:normal;font-style:normal;line-height:22px;width:auto;text-align:center">Visit us</a></span></td> 
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                     <tr style="border-collapse:collapse"> 
                      <td align="center" style="padding:0;Margin:0;font-size:0px"><img class="adapt-img" src="https://lpvxgg.stripocdn.email/content/guids/CABINET_40cd21c53de7b0c0f5da0e20308d4feb/images/46751610120197559.png" alt style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="600"></td> 
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