Know Your Customer, or KYC – Know Your Customer
The purpose of this KYC is to find a potential customer and make him your customer.
You need to identify the places where you are more likely to reach your customers (social media, online, mail or offline). The identification exercise is important because the focus of promotion will depend on your perceptions. For example, the potential places of an industrial product customer are trade magazines, online-websites, exhibitions and seminars.
Similarly, it is necessary to differentiate your customers based on product usage pattern, frequency of purchase, location and other criteria.
A categorized list of customers allows you to contact them with specific messages, increasing the effectiveness of both the business and the customer.
Original Source: https://companiesdatabase.home.blog/2025/01/23/some-ways-to-attract-your-customers/
Branding and promoting your product
Advantages of digital
Marketing efforts play a vital role in the success of a small business. Digital marketing analytics allows companies to easily plan and execute promotions.
Digital tools make it easier for small businesses to invest in detailed research on consumer behavior. For example, CRM software can track the performance of your email campaign. It is possible to know how many emails were sent in total, how many were opened, how many were viewed, how many links were clicked, and how many emails were returned.
The website is the first step in building an identity for your business; it is also the first opportunity to make an impact on your entire audience – customers, suppliers, bankers, competitors, or anyone interested in your business.
Plan simple content for your website; provide useful information about your product, services, and industry. You can also include relevant local information, as the primary market for most small businesses is local. An interesting blog can be part of your strategy. Creativity and an innovative approach don’t cost a lot, but it works best in connecting with your customers. Use SEO; it will help improve your website’s rankings.
The website should be easy to navigate and mobile phone friendly.
Social media is an important medium to connect with your customers – use this opportunity to highlight your product and company.
Other channels like email marketing, sponsored links, influencer marketing can be used based on suitability and cost-benefit analysis.
The key to successful planning is to regularly track customer behaviour. Customers change over time, and hence, your plan should be in line with the changes in behaviour.
Offline still works
Offline channels like word-of-mouth promotion can still do wonders for a small business. It is easier for a small brand operating locally to spread the right word.
Participation in exhibitions is another important medium.
Community involvement can be an effective branding exercise. The owner can sponsor local events like fancy dress competition for children, football matches, etc.
Today’s market dynamics demand proactive action from businesses. It expects them (a company or firm) to be prepared for a customer’s need for a product/service, even before the need is formally revealed.
Learning from customers
The aim of marketing is to meet the requirements and demands of customers.
Feedback, complaints and even casual conversations tell a lot about your customers. Since promotions are mostly done through digital mediums these days, analytics and customer touchpoints have made studying customer behaviour easier. Once you analyse, the inputs course-correct through necessary changes in strategy
Know your business best
You should have a clear concept of all aspects of your business and industry, from raw materials to production, to customer service. Provide value and adopt a problem-solving approach in all your communications across all media. Act as the best ambassador of your company.
Note: If you want to get business and industry database at affordable price. Choose 77Data, Which is one of the leading data provider company. Here are some of the data links are given below. Click on the text links and download now.
manufacturing companies in Andhra Pradesh | list of manufacturing companies in India | Hyderabad companies list | Hosur manufacturing company list | list of manufacturing companies in Mumbai | India pvt ltd company list | multinational company in India | automobile industry in Bangalore
Conclusion
In conclusion, it should be kept in mind that there is no perfect or ideal marketing strategy for any business – success depends on choosing the most suitable strategy for your type of business, and of course, how it is implemented.
It is also important for owners to keep the company’s overall goal and objective in mind when planning a marketing strategy. Choosing the right strategy becomes more logical when you are clear on the following parameters.
The buyer persona (or customer profile) for your product (or service).
The specific market segment in which you operate.
The activity of your competitors.
The planned result of any communication activity.
The maximum budget you are setting for each activity.
