Businesses are not merely about having an ideal website. However, the process today is more of creative expression of the brand. As a result, the website should be aesthetic and optimally designed. This allows the website to stand apart from the crowd and brand positioning endeavors. Moreover, it is the first step of successful engagement with the customer. Website design is important to customer branding. Hence, the website should be clear and impressive in design. The lack of the same will not seem remarkable enough to catch user attention and engagement.