Moods
Red: passion, Energy e.g. Car
Yellow: Joy, Attention Grabbing
Green: Fresh, Safety, Growth e.g. Food co.
Blue: Stability, Trust, Serenity e.g. PayPal
Purple: Royalty, Wealth, Femininity
What message am I trying to convey?
Analogous Colours: colour right next to each other
not standing out / nav bar, body
Complementary Colours: Opposite end, Clashing / logos, icons
Colour Discord: No text background.
Adobe color gives colour palette
colorhunt.co
* Serif family
feet at the end of their central beams. It looks old, serious, traditional, authoritative.
Old: old style
Modern: Diddot, Thick and Thin constrast
* San-Serifs
Rounder: body which needs to be more legible and readable.
It looks Friendly, comtemporary, simple, sensible.
Humanist
Similar Mood, Time Era
Contrast: serif-ness, Weights (Think-Thin)
1. Hierarchy
Colour, Size(Bigger ones draw your eyes to it)
Feature > Email button > Logo
2. Layout
Different sizes makes design interesting.
Wikipedia looks very blend, boring.
Optimal line lenghth 40-60 width is comfotable.
3. Alignment
center, left, right align
Matching starting point makes it consistent.
Reduce the number of lines. Coherent. Professional looking. Use grid line.
4. White Space (empty)
Luxury stores! Space things out. Same principle applies.
5. Audience
What's important to convey to them?
1. Simplicity
Monocle example
https://monocle.com/
2. Consistency
nav bars
3. Natural Reading Patterns
F-Layout
Top left of the corner browsing down. F
Have the most important things on the left gutter.
Z-Layout
Z for browsing fast.
4. All Platform Design: Mobile Responsive
word
pare it down
to reduce or remove by or as by cutting; diminish or decrease gradually (often followed by down): to pare down one's expenses.
Maintain transparent communication with customers and stakeholders. Actively manage the company's reputation through responsible business practices. Gambling at Japan online casinos
Design schools are doing a really great thing because the opportunity to learn remotely and become a professional is awesome. For example, I also studied photography remotely and I can say that over time I became a real professional. And the photographer is also a bit of a designer because knows the price of his creation. If you don't quite know what I mean then look here . For someone, it's just a photo, but for a photographer, you have to pick up the light, the angle, the pose, the color settings, and more.