As the name states, visual hierarchy is about establishing which elements of a design are the most important ones. We can set important elements on a webpage by figuring out the types of contents in which people are drawn attention to. Overall, visual hierarchy is all about defining a path for users in order to guide them through the page. During the process, we use a combination of position, size, colors, spacing, borders, and shadows to establish a meaningful visual hierarchy between elements and components.
Position important elements closer to the top of the page, where they get more attention.
Use images mindfully, as they draw a lot of attention (larger images get more attention).
Whitespace creates separation, so use whitespace strategically to emphasize elements.
For text elements, use font size, font weight, and whitespace to convey importance.
Text Elements: titles, sub-titles, links, buttons, data points, icons. You may de-emphasize less important text, like labels or secondary/additional information.
Emphasize an important component using background color, shadow, or border (or multiple).
Try emphasizing some component over another component by de-emphasizing that component.
Components to emphasize: Testimonials, call-to-action sections, highlight sections, preview cards, forms, pricing tables, important rows/columns in tables, etc.