Collecting Qualitative Data
- Observations
- Diary studies
- Interviews
- Contextual inquiry
- Participatory design sessions/focus groups
- Field deployment
=> Good qualitative research : data collector/analyzer/presenter
Quantitative vs Qualitative
| Quantitative | Qualitative |
|---|---|
| Explanation through numbers | Explanation through words |
| Objective | Subjective |
| Deductive reasoning | Inductive reasoning |
| Predefined variables and measurement | Creativity, extraneous variables |
| Data collection before analysis | Data collection and analysis intertwined |
| Cause and effect relationships | Description, meaning |
Grounded Theory
- An inductive research method
- Prodedures of Grounded Theory
- Open coding
- Development of concepts
- Grouping concepts into categories
- Formation of a theory
