What role does data play in the marketing field? In the next three years, generative AI is expected to take over about 30% of traditional marketing tasks. So, what will marketers do then? The focus will shift toward storytelling, analyzing customer and product data, and collaborating effectively with teams.
When it comes to soccer, attracting large audiences is becoming increasingly challenging, primarily due to accessibility limitations. However, FC Seoul managed to overcome these obstacles and achieved a remarkable milestone by drawing 4 million spectators in just one year. By tracking key data—such as audience behavior, stadium visits, purchases, utility usage, online bookings, and consultation chats—they identified a strong presence of female and family-oriented audiences.
Based on these insights, FC Seoul retargeted visitors with promotional tickets and messages. To further engage families, they included QR codes offering entrance discounts in apartment elevator advertisements. Their strategy wasn’t just about getting people to watch the game; it was about creating an experience that both women and children could enjoy. These data-driven efforts enabled FC Seoul to achieve historic attendance numbers, setting a new record in the Korean soccer industry.
What is Data Marketing? It is a data-driven approach to marketing, including planning, execution, and measurement through data. Moving forward, I will explore ways to learn more about Data Marketing on this platform.
