Data Marketing

What role does data play in the marketing field? In the next three years, generative AI is expected to take over about 30% of traditional marketing.

Data Marketing is quite different from Digital Marketing. Digital Marketing focuses on promoting and selling products and services through online acti

Data marketing enables us to identify customers through various approaches, segment them based on their characteristics, and deliver tailored content

First, we need to identify the problem and determine what insights we aim to uncover from the data. Next, we construct a proper hypothesis. If the hyp

We can share an example of data marketing to better understand this process. Consider an e-commerce platform company where the Month-over-Month (MoM)