PART C: Business Operations and Profitability
First, let's look at the financial impact of "laptop squatters" on our revenue.
When customers stay for three hours with just one cup of coffee, the sales per seat drop significantly.
Longer customer stay times also prevent new customers from coming in, which leads to a decrease in total daily revenue.
Now, how does customer turnover affect our daily sales and profitability?
When turnover is high, we can serve more customers, which increases sales.
But when turnover is low, space is used inefficiently, and overall revenue declines.
So, how can we balance creating a welcoming atmosphere while encouraging faster table turnover?
We can implement timed Wi-Fi access — for example, requiring reauthentication after 90 minutes.
We can also adjust table sizes, offering more small tables for solo customers.
And importantly, we can maintain friendly communication with customers, encouraging them to feel comfortable — but not to stay too long.
PART D: Brand Identity and Positioning
Now, moving on to brand identity.
What is John's vision for the Coffee Connection brand, and is it aligned with the current reality?
The vision is to create a trendy and social space.
However, in reality, Coffee Connection has become more of a quiet, individual workspace — meaning the vision and reality are not fully aligned.
How do customers perceive Coffee Connection compared to competitors?
They see it as an affordable, quiet, and good place to work — but not as a trendy or lively space.
What actions can we take to strengthen Coffee Connection as a trendy and sophisticated social spot?
We can host cultural events, such as live music performances and art exhibitions.
We should redesign the store layout to create more community-focused areas.
And we could refresh the interior with a retro yet cozy vibe.
To reduce long-term electronic device usage and encourage more social interaction, what policies could we implement?
We could introduce Wi-Fi time limits, establish laptop-free zones, and encourage a minimum order per table.
However, if we restrict laptop users or make other major changes, there are potential risks.
We might lose our loyal customers, such as students and freelancers.
There could also be a short-term decline in revenue.
Therefore, it's important to make gradual changes while also launching campaigns to attract new customers.
