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Gross Merchandise Volume (GMV) Analysis:
- Corporate Finance Institute: https://corporatefinanceinstitute.com/resources/knowledge/finance/gross-merchandise-value/
- Yieldify: https://www.yieldify.com/blog/gmv-gross-merchandise-value/
- Wall Street Prep: https://www.wallstreetprep.com/knowledge/gmv-gross-merchandise-value/
- Fabric: https://fabric.inc/blog/gross-merchandise-value
- Omniconvert: https://www.omniconvert.com/what-is/gross-merchandise-value/
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Monthly Recurring Revenue (MRR) Analysis:
- Corporate Finance Institute: https://corporatefinanceinstitute.com/resources/knowledge/accounting/monthly-recurring-revenue-mrr/
- HubSpot Blog: https://blog.hubspot.com/service/monthly-recurring-revenue
- Wall Street Prep: https://www.wallstreetprep.com/knowledge/monthly-recurring-revenue-mrr/
- LogRocket Blog: https://blog.logrocket.com/what-is-monthly-recurring-revenue-mrr/
- Chartio: https://chartio.com/learn/financial-analytics/how-to-calculate-and-visualize-arr-and-mrr/
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Customer Lifetime Value (CLV) Analysis:
- Tidio: https://www.tidio.com/blog/customer-lifetime-value/
- HubSpot: https://blog.hubspot.com/service/how-to-calculate-customer-lifetime-value
- Gartner: https://www.gartner.com/en/sales-service-leaders/insights/sales-analytics/customer-lifetime-value
- Forbes Advisor: https://www.forbes.com/advisor/business/what-is-customer-lifetime-value-clv/
- Qualtrics: https://www.qualtrics.com/experience-management/customer/customer-lifetime-value/
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Cohort Analysis:
- Corporate Finance Institute: https://corporatefinanceinstitute.com/resources/knowledge/other/cohort-analysis/
- G2: https://www.g2.com/articles/cohort-analysis
- WallStreetMojo: https://www.wallstreetmojo.com/cohort-analysis/
- Bold BI: https://www.boldbi.com/blog/cohort-analysis
- Saras Analytics: https://sarasanalytics.com/blog/cohort-analysis
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Customer Retention Analysis:
- SmartKarrot: https://www.smartkarrot.com/resources/blog/customer-retention-analysis/
- Userpilot: https://userpilot.com/blog/customer-retention-analysis/
- LogRocket Blog: [https://blog.logrocket.com/customer-retention-rate/](https://blog.log
