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item embedding matrix & attribute embedding matrix :
project the high-dimensional one-hot representation of an item or attribute
to low-dimensional dense representations
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pretrain the sequential recommender with self-supervised signals
- devise four self-supervised optimization objectives
- bidirectional Transformer architectures
- Modeling Item-Attribute Correlation
- item i and the attribute set Ai → maximizes the mutual information
- Modeling Sequence-Item Correlation
- predict the masked items from the original sequence
based on the surrounding context in both directions. (like BERT)
- Modeling Sequence-Attribute Correlation
- recover the attributes of a masked item based on surrounding contexts.
- Modeling Sequence-Segment Correlation
- Unlike word sequence, a single item may not be highly related to surrounding contexts
: an item segment reflects more clear, stable user preference
- extend the Cloze strategy from a single item to item subsequence :
the state representations of the last position in a sequence.
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fine-tune the model parameters according to the recommendation task
- utilize the learned parameters from the pretrained stage
to initialize the parameters of the unidirectional Transformer