Google Data Analytics #6_Effective Questioning

Structured Thinking

• the process of recognizing the current problem or situation
• organizing available information
• revealing gaps and opportunities
• identifying the options

Common Problem Types

1. Making Predictions
   • using data to make an informed decision about how things may be in the future
2. Cateogrizing
   • assigning information to different groups or clusters based on common features
3. Spotting the Unusual
   • identifying data that is different from the norm
4. Identifying Themes
   • grouping categorized information into broader concepts
5. Discovering Connections
   • finding similar challenges faced by different entities and combining data and insights to address them
6. Finding Patterns
   • using historical data to understand what happend in the past and is therefore likely to happen again

SMART Questions

Avoid these questions

• Leading Questions
  • a close friend asks you at his dinner party, "Did you enjoy the food?"
• Closed-Ended Qeustions
  • Asking Yes/No questions
• Questions Without Context
  • "Do you prefer hot or cold?"

S pecific

• simple, significant and focused on a single topic or a few closely related ideas

M easureable

• quantified and qssessed

A ction-Oriented

• encourage changes

R elevant

• have significance to the problem

T ime-bound

• specify the time to be studied

Problem Domain

• the specific area of analysis that encompasses every activity affecting or affected by the problem
  • help you set your base and lay out all your requirements and hypothesis before start investigating

SOW (Scope Of Works)

• an agreed-upon outline of the work you are going to perform on a project
  • ex. work details, schedules (+ data preparation, validation, analysis of quantative and qualitative data sets, initial results, visuals etc.)

statement of work : a document that clearly identifies the products and services a vendor or contractor will provide to an organization

• ex. objectives, guidelines, deliverables, schedule, costs etc.

scope of work : project-based and sets the expectations and boundaries of a project

• Good SOW

  1. Deliverables
  2. Milestones
  3. Timeline
  4. Reports

• PROs : helps to make sure that everyone involved shares the understanding of what those business goals are and the plan for accomplishing them

Context

• condition in which something exists or happens